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Built for health practitioners

Build a More Predictable Flow of Clients Who Value Your Work.

You know how to help people. Getting enough of the right people to find you, understand your approach, and become clients shouldn’t feel like guesswork.

Find practical training and personal support to attract more serious buyers and grow your practice without pressure or gimmicks.

Find Your Next Step Apply for Personal Help

Choose your next step

What Would Help Your Practice Most Right Now?

Start with the support that fits where you are today.
Not sure where to begin? Watch the free training.

The five systems inside the Serious Buyer Protocol

The step-by-step plan

Serious Buyer Protocol$27 · One-time payment

Attract People Who Are Ready for Your Help Before They Get on a Call.

Get the five-system strategy and step-by-step implementation plan for attracting serious buyers. Help people understand your approach and its value before the enrollment conversation, so you can consult and prescribe without pleading or pushing.

Explore the Serious Buyer Protocol
2-Step Health Ads training and AI tools

Paid ads

2-Step Health Ads$27 · One-time payment

More Clients From Your Ads. A Better Return on What You Spend.

Know what to say in your ads and how to run your campaigns for sales, stability, and growth. Use the AI prompts, examples, and campaign tools to create your first ads or improve the ones already running, with health-specific compliance guidance included.

Explore 2-Step Health Ads

Personal help

Free Serious Buyer Growth Session · Application required

Let’s Figure Out What Will Move Your Business Forward.

Bring the offer you’re trying to grow and what you’ve already tried. Talk with Samuel about where you’re getting stuck, what to focus on next, and whether working together makes sense for your business.

Apply for a Growth Session

You can apply directly. You don’t need to complete a training first.

Samuel Sokol

Practitioner stories

A More Consistent Practice.
More People Helped.

Hear their stories. See the wins they shared along the way.

Dr. Julia Kogan

From spinning her wheels to a seven-figure milestone.

Julia shares what changed in her marketing and her ability to reach the people she wanted to help.

Her later update: “We hit our million dollars in the business.”

Dr. Greg

From an average of 10 to 25 cases per month.

Within three months. Hear Greg describe the change in his practice.

Dr. Zach Wright

From 0 for 12 to 2 for 2 after coaching.

His first call after coaching was a paid-in-full signup. Then he came back with an update: “Make that 2/2.”

Zach reports a paid-in-full signup after coaching, following 0 signups from 12 calls the previous week, then adds: Make that 2/2. Crazy.

Sarah Marturano, RN

From inconsistent income to a $50,000 month.

Sarah’s story, followed by another update she shared:

Sarah reports about $60,000 collected that month and thanks Samuel for his help.

Philip H.

New consults. A first signup. Seeing the system work.

“That’s now 4 consults booked from Static 06 Ad.”

Philip reports four consults booked from one static ad. Surname redacted.

His first consultation became his first program signup.

Philip reports his first consultation and first program signup, saying he can now see how the system works. Surname redacted.

Andrea Nicholson

“I got my first sale!”

Hear Andrea’s story, then see the win she shared in the community.

Andrea reports her first premium program sale in the community.

More Wins From Inside the Community.

Real posts and messages from practitioners putting the training into practice. Tap any screenshot to read it full size.

Scott: his wife’s business reached $25,000 profit months.
Scott describes applying HBM principles to his wife’s business, growing from $200 monthly profit to regularly reaching $25,000 monthly profit.
Brie: two calls, two enrollments.
Brie describes enrolling both prospects after using the sales script.
Veronica: her first $7,000 enrollment.
Veronica reports her first 7k enrollment after personalizing Samuel’s script.
Michael: “I’ve sold a consultation.”
Michael reports selling a consultation while running his ads.
Alex: two consults booked in three days.
Alex reports two consultations booked after ads ran for three days.
Brie: writing ads finally felt easier.
Brie describes using the ad prompts to produce copy that feels authentic.
Dr. Lonnie: the first patient from his webinar.
Lonnie thanks Samuel for coaching his assistant, who enrolled their first patient from the webinar.
Sherry: an “AHA” about her subniche.
Sherry describes gaining clarity from Samuel’s subniche coaching.
Kaveh: support that responds.
Kaveh thanks Samuel and the team for being responsive to their needs.

These practitioners describe their own experiences. Results vary by business, offer, and implementation.

Samuel Sokol with fellow health-business professionals at an industry event

Meet Samuel

I’m Samuel Sokol.
I Build Health Businesses.

I’m a co-owner of The Health Institute, an eight-figure health business, alongside Dr. Josh Axe and Dr. Will Cole. As Chief Revenue Officer, my work has covered the offers, messaging, paid ads, and sales processes that turn interest into clients.

I’ve also helped dozens of other health businesses reach multiple six figures and multiple seven figures in annual revenue. That work means getting into the details of what practitioners are offering, how they explain it, and what happens when someone is ready for help.

Through Globo Health and Health Business Mastery, I bring that experience to practitioners who want to help more people and build a business they can depend on, without pressure or gimmicks.

Choose Where You Want to Start.

Understand what needs to change. Put the steps into practice. Improve your ads. Or get personal help.